United Colors of Benetton Aims to Enable The Unemployed

September 21, 2012

United Colors of Benetton Aims to Enable The Unemployed

Rather than play into the negative stereotypes of young people being lazy and unmotivated, United Colors of Benetton has chosen to highlight today’s unemployed youth not as the workers they’re not, but rather as the future entrepreneurs they could be in its follow-up to last year’s highly successful “Unhate” campaign. The “Unemployee of the Year” initiative calls attention to the legacy that previous generations have left and reflects on the difficulties young people have in finding jobs.

Via FastCompany

About these ads

About Maro Onokpise

Maro Onokpise is the founder and Editor of Jobtrakr. He oversees all editorial content. Prior to turning his sights on the job industry, Maro was an Associate Manager for Banana Republic where he was responsible for Operations, HR and Recruiting. In 2010 Maro was featured on the cover of Career Magazine and was also named to Orlando Business Journal's 40 Under 40. Maro Onokpise is a graduate of the University of Central Florida.

View all posts by Maro Onokpise →