ABSOLUT UNIQUE: 4 Million Artfully Unique Bottles
From the marketing savvy ABSOLUT VODKA comes its latest initiative. ABSOLUT UNIQUE. ABSOLUT UNIQUE is comprised of close to 4 million uniquely designed bottles that will be hitting the shelves pretty soon. Using a mix of 38 different colors and 51 pattern types, applied through splash guns and color-generating machines, each bottle produced was ensured that it would look one-of-a-kind. It’s great to see brands that continue to push the envelope and challenge the status quo of what’s been acceptable. Look for the ABSOLUT UNIQUE bottles to hit stores around September 3rd.