Good Reads: The Tanning of America by Steve Stoute
There is no doubt that hip-hop has had a major influence on our society. We have to look to the pioneers like Run DMC that paved the way for the commercial success we see being enjoyed by most artists toady.
The Tanning of America draws from Steve Stoute’s experiences as one of the leading minds in the music industry.
Steve Stoute’s understanding of how hip-hop morphed into mainstream culture enabled him to relate to a new generation of thinking.
This is a great read for individuals and/or brands that are looking to capitalize on the individuals that have more buying power than we have ever seen.
The Tanning of America is currently available on Amazon.