Lana Del Rey’s H&M Campaign
In July we announced that Lana Del Rey would be the new face of H&M for the fall 2012 campaign. The details of the relationship with H&M and plans for the fall campaign are coming to light.
Lana will star in a print campaign shot by Inez van Lamsweerde and Vinoodh Matadin, as well as a full-length film of Lana singing a cover of “Blue Velvet”, shot by director Johan Renck.
Lana will do a traditional high fashion shoot for the print campaign. The video campaign will feature Lana as she sings “Blue Velvet”, which will be available on hm.com stating September 19th. The images will start appearing in store and in starting some time in October.