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Lana Del Rey is The New Face for H&M

July 17, 2012

Style

Lana Del Rey is The New Face for H&M

Earlier today, H&M announced that songstress Lana Del Rey will be the new face of the retailer for the Fall/Winter 2012 Campaign.  The singer and song writer has already made her mark in the fashion having graced the covers of several magazines. “We were looking for a style icon and singer to model our fall collection and so Lana Del Rey was the perfect choice,” Chloe Bowers, H&M Public Relations Manager. Expect to see print and commercial ads featuring Del Rey some time in September.

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About Maro Onokpise

Maro Onokpise is the founder and Editor of Jobtrakr. He oversees all editorial content. Prior to turning his sights on the job industry, Maro was an Associate Manager for Banana Republic where he was responsible for Operations, HR and Recruiting. In 2010 Maro was featured on the cover of Career Magazine and was also named to Orlando Business Journal's 40 Under 40. Maro Onokpise is a graduate of the University of Central Florida.

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  1. Lana Del Rey’s First H&M Commercial | jobtrakr - September 18, 2012

    [...] in July we made the announcement that Lana Del Rey would be the new face of H&M’s 2012 Fall/Winter campaign.  The fast fashion retailer has released the first commercial using Del Rey as pitchwoman.  In [...]
  2. Lana Del Rey’s H&M Campaign | jobtrakr - August 16, 2012

    [...] July we announced that Lana Del Rey would be the new face of  H&M for the fall 2012 campaign.  The details of the relationship with H&M and plans for the fall [...]

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