Lana Del Rey is The New Face for H&M
Earlier today, H&M announced that songstress Lana Del Rey will be the new face of the retailer for the Fall/Winter 2012 Campaign. The singer and song writer has already made her mark in the fashion having graced the covers of several magazines. “We were looking for a style icon and singer to model our fall collection and so Lana Del Rey was the perfect choice,” Chloe Bowers, H&M Public Relations Manager. Expect to see print and commercial ads featuring Del Rey some time in September.