There is no shortage of stories about lone developers who made an app for the iPhone or iPad and had runaway success. But in the real world, the majority of app makers struggle to break even, according to a recent survey by marketing firm App Promo.
Though the survey’s methodology is a bit on the light side, numerous developers that we spoke to agree that the results—59 percent of apps don’t break even, and 80 percent of developers can’t sustain a business on their apps alone—are close to accurate.
Apple often boasts that the App Store offers users hundreds of thousands of apps to choose from. But while the incredible variety may benefit consumers, the mature market can make it more difficult for small developers to get noticed. [Source: ars technica]
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