Burberry spared no expense and pulled out all the stops for the unveiling of their new flagship store in Taipei. Instead of the traditional red carpet affair, with a list of who’s who in attendance, they created a film that appealed to all of the senses.
Burberry, which has been one of the few traditional brands to embrace social media and give it a resurgence as of late, was able to fuse the physical and digital worlds to give the audience something it had never seen before from the designer. We can speak to it all day, but the video does it much better justice.




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