Audi, the luxury arm of Volkswagen, just laid down a cool Billion for Italian sports motorcycle manufacturer Ducati. The actual purchase price is said to be $1.12 billion. The reason we referenced Instagram in the title was because of the fact that last week Facebook announced that it was buying Instagram for $1 Billion.
Instagram, a popular iPhone app and no revenues is worth as much as a company that sold 42,000 bikes in 2011 and generated revenue of 480 million euros. This is a great move for VW as the gain a foothold in a growing market as well as the expertise in building small motors.
April 18, 2012 at 11:39 PM
As a former Ducati owner, I cannot tell you how much I enjoyed these machines. They are art in motion. I hope that Audi can do for Ducati what it did for Lamborghini