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For $1Billion Audi Bought Instagram…Errr Ducati

April 18, 2012



Audi, the luxury arm of Volkswagen, just laid down a cool Billion for Italian sports motorcycle manufacturer Ducati.  The actual purchase price is said to be $1.12 billion. The reason we referenced Instagram in the title was because of the fact that last week Facebook announced that it was buying Instagram for $1 Billion.

Instagram, a popular iPhone app and no revenues is worth as much as a company that sold 42,000 bikes in 2011  and generated revenue of 480 million euros.   This is a great move for VW as the gain a foothold in a growing market as well as the expertise in building small motors.

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2 Comments on “For $1Billion Audi Bought Instagram…Errr Ducati”

  1. aleicgrant Says:

    As a former Ducati owner, I cannot tell you how much I enjoyed these machines. They are art in motion. I hope that Audi can do for Ducati what it did for Lamborghini



  1. Audi RS Q3 Concept | jobtrakr - June 23, 2012

    […] making news yesterday with the purchase of Italian motorcycle manufacturer Ducati,  Audi is back on Jobtrakr for a second day in a row.  Today we are taking a look at the RS Q3 […]

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