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Sell Yourself The Apple Way

January 13, 2012


We’re all familiar with the Apple’s products and Apple’s wildly popular retail stores.  Apple has redefinied everything from the MP3 player to what a retail experience should be.

Even for a long time BlackBerry user and new Kindle Fire owner like myself, I enjoy walking into the lively, well lit Apple stores at our local malls and spending a few minutes playing with the newest devices.

The sales associates or “Apple Experts” as they are known are always so nice, and very helpful.  Every shopper and would be Apple iWhatever owner is head down in some devices they would like to own or are getting ready to purchase.  I sometimes leave the store feeling a little smarter and a little taller.

So how does Apple do it?  The answer is not in the “how”, but in the “why”.  Most successful companies start with the “why”.  As a job seeker you have to do the exact same thing.

When you are networking or interviewing you have to promote what you believe and why you are who you are.  People who believe in you will see you as more than just a resume or an applicant.  They’ll rally behind you and in some cases become your biggest advocate.

Start thinking about what your “why” is.

  • Why would you be the best person for this position
  • Why are you better than your competition
  • Why aren’t you taking those career risks

These are just a couple of examples, but the point is to get you to start thinking.  Once you’ve identified your “why’s”, starting thinking about how you’re going to execute on your plan.  If you genuinely believe in your “why” and  integrate it into everything that you do, your job search will be infinitely better.

Apple uses an us against the world mentality.  Early adopters rallied around this and made it the giant that it is today.  What will you rally around?


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About Maro Onokpise

Maro Onokpise is the founder and Editor of Jobtrakr. He oversees all editorial content. Prior to turning his sights on the job industry, Maro was an Associate Manager for Banana Republic where he was responsible for Operations, HR and Recruiting. In 2010 Maro was featured on the cover of Career Magazine and was also named to Orlando Business Journal's 40 Under 40. Maro Onokpise is a graduate of the University of Central Florida.

View all posts by Maro Onokpise


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  1. Job Opportunity: Marketing & Sales Assistant (Maitland, FL) | jobtrakr - February 28, 2012

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